Testimonials
This is what others are saying about working with me.
Working with Daniella was a great experience. She was able to rapidly scale the business, gathering together professionals from a variety of specializations. Her appetite for information was endless, and I saw the organization reach new levels under her leadership.
Shawn Livermore | Author, Entrepreneur, Consultant
I would highly recommend Daniella to any business or team. Daniella brings positive energy, a vast array of knowledge, a commitment to success, and compassionate leadership every day. She is committed to growing the company she is working with and the members of her team.
You’ve been an excellent coach with giving directions and educating me and the people around you. I learned the importance of copywriting, attention to detail, and how to work independently. But most importantly you taught me how important it is to have fun at work, to love what you're doing.
Emelie Olin, Founder @Fedoraine
I run my own business and I go through different team members constantly, trying to find the “right person” to create content. I have a different view of branding now. Bunch of thanks!
Lindley Cerrato, Surgeon Doctor, Founder @medicer.hn
I worked with Daniella for close to 2 years at BalanceGenics. During my time there, she helped me grow as a marketing professional by supporting me, motivating me to push myself further, and inspiring me to keep learning. As a manager, Daniella displays integrity, optimism, understanding, and a clear vision. She was always open to improving herself and encouraging everyone else on the team to do the same. I'm glad I was able to work with Daniella.
Stephanie Winter, Marketing Manager
I have learned a lot from working with Daniella for almost a year. She is skilled in business and project management and has a great eye for branding and design. She is a compassionate leader who is driven by a desire to make an impact and is committed to personal growth. I am grateful to have had the opportunity to learn from and work with her.
Camila Rodríguez, Founder @buildingbilingualbrains
Daniella is very solution-oriented and collaborative, it was a joy working with Daniella. I would definitely recommend others to connect and work with Daniella, she has a lot of lived experience, great perspective and character..
Jasmine R. W. Inclusion and Diversity Program Manager
Daniella is a phenomenal eCommerce game changer. If you're looking for EXPLOSIVE GROWTH... hit her up!
We meet many people every day, but only some leave marks, and one of them is Daniella. She is smart and handles every situation very carefully and in the right manner. In depth knowledge of evolving web technology and trends, and how to apply it to the business. She is punctual, hard-working, and has special abilities to lead an eCommerce business. I highly recommend working with Daniella to get the best out of everything.
Bipin Jain, founder @EngrossInfotech
About Daniella
I’m Daniella Serquen, a director of eCommerce with a passion for driving growth. Over the years, I’ve lead eCommerce DTC growth for 9+ figure corporations, including a Fortune 500 company. Over the years, I've also built and scaled eCommerce businesses from the ground up, growing them from zero to seven figures in annual sales. My journey started in college when I founded my first company, and since then, I’ve had the privilege of leading eCommerce teams at various companies, including TakeyaUSA, where I currently run the DTC eCommerce department as Senior Manager of eCommerce. There, I’ve led innovative strategies to improve user experience, conversion rates, average order value and customer retention across multiple online stores.
As a leader, I thrive on collaborating with mission-driven founders and CEOs to take their eCommerce visions to new heights. I believe that business growth is not only about data-driven strategies but also about cultivating a culture of continuous learning and personal development. I’m committed to helping teams evolve by fostering strong communication, creating empowering habits, and changing mindsets to overcome the barriers that hold us back from reaching our full potential—both professionally and personally.
I hold a degree in Film & Electronic Arts from California State University Long Beach and studied Bilingual Audiovisual Communication at the Carlos III University in Madrid, Spain. I am currently pursuing a Masters in Accounting. Born in Peru and raised in southern Spain, I now live in sunny Orange County, California, where I continue to explore new ways to innovate, connect, and inspire.
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