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Common Problems with Customized Solutions

PROBLEM

SOLUTION

1. REDUCE HIGH CUSTOMER ACQUISITION COSTS (CAC)

Implementing cost-effective marketing and sales strategies considering CAC, LTV, AOV, and their impact on profitability (optimizing paid advertising, email marketing, loyalty programs, review programs, SEO)

2. LACK OF PROPER DATA, ANALYSIS, AND REPORTING

Perform analysis and implement reporting systems to make data-driven decisions and optimize the performance of the business

3. WEBSITE THAT IS NOT OPTIMIZED FOR CONVERSIONS

Optimizing website for conversions, speed, and usability, and troubleshoot technical issues that may be causing loss of sales

4. POOR INVENTORY MANAGEMENT

Manage inventory effectively by implementing different inventory management strategies such as efficient inventory reporting & forecasting

5. INEFFICIENT CUSTOMER SUPPORT

Improving training for customer support, optimizing helpdesk technology & collecting feedback from customers

6. HIGH RETURNS AND CHARGEBACKS

Identifying the root cause for returns and chargebacks + implementing strategies to reduce the impact of hectic fees & consistently losing product

7. POOR LEADERSHIP & TEAM PERFORMANCE

Enrolling the team into the vision, providing the team clear KPIs to measure their performance and streamlining communication channels & project management systems

About Daniella

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Daniella Serquen is a fractional COO and executive director of eCommerce companies. Daniella has helped build online companies from 0 to 7 figures in annual sales. Daniella founded her first company while she was still in college. Fast-forward, Daniella became president of BalanceGenics, a USA-based online dietary supplement company. After going through the process of selling the company, she began to share what she had learned about building & scaling eCommerce companies.

Daniella loves partnering with mission-driven founders and CEOs. Daniella believes in the ability of human beings to evolve through personal development and self-education. Daniella believes in the importance of learning to regulate our emotions, communicate, create empowering habits, and change old ways of thinking that prevent us from reaching our full professional and personal potential.

Daniella studied Bilingual Audiovisual Communication at the Carlos III University of Madrid (Spain) and graduated from California State University Long Beach, California (USA) with a degree in Film & Electronic Arts and a specialty in Production. Daniella was born in Peru, she lived in southern Spain for most of her life and now lives in Orange County, California. Daniella is bilingual in English and Spanish.

Daniella tiene mucho conocimiento en comercio electrónico y operaciones. Si está buscando construir su tienda de comercio electrónico, le recomiendo trabajar con Daniella.

Daryas Miller, Socio @LibertyEquityPartners

Daniella sabe de lo que habla.

Si quieres organizar tu negocio y vender en línea, simplemente contrátala. Serás feliz de haberlo hecho.

Joey Karam, Fundador @GRITMKTR

Nos encontramos con muchas personas todos los días, pero solo algunas dejan marcas, y una de ellas es Daniella. Ella es inteligente y maneja cada situación con mucho cuidado y de la manera correcta. Tiene un conocimiento profundo de la evolución de la tecnología web y las tendencias, y cómo aplicarlo al negocio. Es puntual, trabajadora y tiene habilidades especiales para liderar un negocio de eCommerce. Recomiendo encarecidamente trabajar con Daniella para obtener el mejor resultado posible. 

Bipin Jain, fundador @EngrossInfotech

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